About Us

Marketing is easy

Marketing often appears difficult, incomprehensible and expensive. For us, marketing is simply that Sales service provider. Marketing is there for the Sales is easyso that the Sales is successful and thus about sales Money into the company comes in.

Two marketing methods

To be defined before each marketing activity

1. What for? 

What is the goal of my marketing activity?

& #8211; What am I doing this or that TV advertisement for?

& #8211; What do I do this or that marketing analysis for?

The answer to the “what for”, ie the goal of a marketing activity measurable be and outside of marketing itself lie. For example:

We would like to increase the number of inquiries in the first quarter by 20% compared to the previous year.

 

2. To whom?

Who is my marketing activity for?

Nowadays it makes less and less sense to define a rigid customer group, e.g. female, from 18-27 years. Instead, the so-called comes Buyer persona for use. A customer profile with detailed information such as gender, place of residence, marital status, age, job, income, children, interests & hobbies, wishes & needs, problems etc.

 

3. What?

Which advertising message should be communicated to the customer so that he buys.

When formulating and designing the advertising message, the question should be:

“What should the buyer persona do once it comes into contact with the marketing activity?”

The most important decision criteria when buying are often the answers to the wishes, needs and problems of the buyer persona.

It is preferable to apply best practice, which has already worked for others.

 

4. How?

Which channels should the message “3. What? ”To the Buyer Persona“ 2. For whom?"

Disciplines of today's marketing

  • Market analysis | Business administration / economics
    • eg investment analysis

  • Behavior of people | Sociology / Psychology
    • eg buying behavior and decision making at the point of sale

  • Image | Design / art / direction
    • e.g. product design

  • Text | Philology / journalism
    • Eg formulating the right wording

  • Digital | development
    • eg online shop development

  • Management | Marketing management / management (business administration)
    • Understanding in all areas to lead a project holistically.

The team

Kirill Kazakov

Business economist in foreign trade

Irina Chirkina

Product Manager

Valery Dorokholsky

Backend & Database Developer

Technology:
PHP, MySQL, JS, Yii2, Symfony4, WordPress, Composer, Git, REST

Daniil Ryaguzov

Frontend developer & web designer

Technology:
html, css, sass, scss,
bootstrap 4, flexbox, css grid
js, jquery, WordPress, JTL Shop,

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma