Menu
Logo design, corporate identity, company website
Originally the company called "company VMS" and / or "VMS-Bau". These names did not give the market a clear position. Together with the customer, we decided to narrow down and rename the company in its niche.
The three letters "VMS" stand for the initials of the managing director and owner, as well as those of his wife. Within the company, this is a clear sign to the employees, as well as to the customers, who can interpret the letter combination that the owner personally takes responsibility for the quality of the construction projects carried out.
The word "BAUSANIERUNG" positions the company clearly on the market. At the same time, the niche is very extensive, so that the company does not fear that due to its positioning, it will not appeal to large parts of the market (such as in the case of "VMS Dachdecker" or "VMS-Maurer" etc.).
For a visually correct brand, you should carefully study the industry in which the company is located. It is necessary to highlight the advantages of the company and bring it up visually in the logo. The task is to bring understanding, harmony and beauty that any potential client of the company will understand.
visit card design
Truck design
Passenger car design
style guide design
